Mini Trend: The “Scrooge” Movement

It might sound Scrooge-like, but more and more parents are taking a stand for a gift-free holiday.

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Mini Trend: Family Meditation

Having kids means life is in constant flux, but the idea of meditating as a family is rapidly gaining ground.

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Mini Trend: Costume Swapping

Remember the outrageously expensive Halloween costume that no longer fits your kid? Now you can exchange last year’s eerie ensemble for this year’s scary disguise of choice.

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Mini Trend: Park Loyalty

Which of Toronto’s neighbourhood parks is the finest? We recommend trying them all.

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Mega Trend: LGBT Families

Future thinking brands understand the influence of LGBT families.

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Mini Trend: Kid Comics

Rather than telling smart-aleck kids to sit down and shut up, parents are opting to tell them to stand-up and deliver.

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Mega Trend: Dad-isfaction

Men are deriving great personal satisfaction and enjoyment from being a father in a way that hasn’t been seen in previous generations. Today’s dad considers fatherhood to be a critical identity marker, an integral part of who he is. This has led to the emergence of a new dad culture that media and marketers are just now waking up to and that presents important new opportunities.

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Mini Trend: Rise of the Mama’s Boys

Teach your boys that real men cry, do housework, and share how they’re feeling, and they’ll never be too old to seek comfort from their moms.

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Mini Trend: Forget March Break

Who says March Break is the only time to get away? The current generation of parents have no problem with pulling their kids out of school for cheaper, less-crowded travel at non-peak times.

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Mini Trend: Treasuring Chess

You don’t need to join a club to play chess with your kids. Just dust off your own set and teach them the rules.

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