AGO/Weston Family Learning Centre
Drive growth of family programs (classes, birthday parties, camps).
Establish awareness for newly named Weston Family learning Centre.
Global: Creative class parents are deeply concerned about arts education and see the arts in general as endangered. They are worried about the future and want to equip their kids with creative and collaborative skill sets.
Local: The AGO’s biggest competition is the neighbourhood art school. When asked to name an art program for kids, the majority of families shouted out their local spot. AGO is not top of mind as a kids destination.
Initiate a series of unique activities highly targeted at key creative families. Kick start awareness with a Family Day PR event (AGO becomes KGO)
Full details are not public at this time
• In-store kindie concerts in lead markets.
• Create kindie ”merch”
• Now an annual event
Creation of annual designated family event on Luminato opening weekend. Dedicated Communication of which events are for families Ex: They Might Be Giants Concert, Family Dance Party in Yonge Dundas Square, weekend activations around Cirque de Soleil events.
In response to this need we created ‘Caring Kids,’ a turn-key fundraising solution that provides socially responsible organizations with a tool to give families an age-appropriate, easy and entertaining way to get involved with their cause.