CHALLENGE

Grow awareness of Gap Kids brand identity as distinct from The Gap.

 

INSIGHT

Global: kindie music, a growing trend in the family music space.

Local: Bunch members who were already Gap Kids shoppers shared that GK offered unique and cool clothes. Other parents had made an assumption that Gap Kids clothes were ‘conventional’ or ‘generic’.

 

PROGRAM:

• In-store kindie concerts in lead markets.
• Create kindie ”merch”
• Now an annual event

Read More

AGO/Weston Family Learning Centre

PROGRAM

Initiate a series of unique activities highly targeted at key creative families. Kick start awareness with a Family Day PR event (AGO becomes KGO)

[Read more...]

Luminato Festival

LUMINATO FESTIVAL

PROGRAM

Creation of annual designated family event on Luminato opening weekend. Dedicated Communication of which events are for families Ex: They Might Be Giants Concert, Family Dance Party in Yonge Dundas Square, weekend activations around Cirque de Soleil events.

[Read more...]

Caring Kids - Dare to Draw

CARING KIDS – Dare to Draw

PROGRAM

In response to this need we created ‘Caring Kids,’ a turn-key fundraising solution that provides socially responsible organizations with a tool to give families an age-appropriate, easy and entertaining way to get involved with their cause.

[Read more...]